About Piccolina
Piccolina is a marketing boutique, focused on visual and electronic media, with a growing resume in event production.
Piccolina specializes in marketing services such as web design, graphic design, and event production. To get an idea of our capabilities, browse this online portfolio. We always welcome new clients and new experiences.
Piccolina means ‘little girl’ in italian.
About the Owner
The ink on the diploma was not even dry before she was flying to New York City on a one-way ticket to her future. A degree in anthropology from the University of Texas at Austin describes a background rich in history of the Americas, the cultures, the arts, the societies, but she applied her knowledge to the present, embarking on a ‘study of human-kind’ in one of the nation’s largest, most multi-cultural cities.
The first major course of study came during a short-term position as a communications assistant at Origins Cosmetics, a division of Estee Lauder Companies. It was a foray into creative writing for public relations, pitching and positioning products for the media, and even organizing a speaking schedule for Mrs. Lauder during a promotional visit to California for Breast Cancer Awareness month.
Subsequent study took her to Council International Study Programs, a first step into the non-profit world, which now fits like a second skin. A Program Advisor for study abroad programs in Africa wears many hats: academic advisor to students, parents, other academic advisors, and university administrators; production coordinator for the semester- and year-long programs; immigration and consular communiqué; marketing executive, attending study abroad fairs and fielding inbound queries; point of communication for all interested parties when the school in Ghana closes due to a teacher strike, and electricity and phone lines go down due to worker strikes and/or overloaded faculties; among other responsibilities.
Returning to Texas in 2000, Cine Las Americas Film Festival roped her in during the year they also came to be known as a Media Arts Center. A trip to California to promote the festival put her in the mix with NALIP, the National Association of Latino Independent Producers, and thus began a long-term friendship.
A temporary agency put her in the fold at The National Alliance for Insurance Education & Research, where she was quickly promoted from temporary Production Assistant to permanent Marketing Program Director, in charge of her newly-formed electronic marketing initiative, and as primary marketing liaison to the 35+ entities licensed to conduct educational programs for the company nationwide.
Through years of developing a natural ability to listen to a client and understand the needs of their audience, a marketing career was sculpted and Piccolina came to life in May 2004. The rest of the story is illustrated through the pages of this website.
